Ali Tribute

Digicel approached us to create an image to pay tribute to life of the legendary Muhammad Ali.

We wanted to create a piece that would sum up his incredible character and amazing ability. The solution was to take his inspirational quote "float like a butterfly sting like a bee", and visualise it in a way that was instantaneous to the viewer, while paying respect to Ali.

We created hybrid insect using the body of the bee and wings of a butterfly, this was then placed into a museum style preservation case to highlight his one of a kind personality, the likes of which will never be seen again.

Designed by Shane O’Riordan at Boys and Girls

Laurence O'Byrne — Creative Director
Davi Voss — Retoucher
Kris Clarkin — Copywriter

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