Previously Core Media, Ireland’s largest marketing and media organisation made up of different independent companies, we were tasked with bringing all of the parts together under one brand yet creating a system which allowed for separate promotion of each part. The identity comes from a 9 dot grid which changes for each of Core’s nine integral activities allowing for a consistency of application across the entire organisation under the hashtag #onecore. The logotype appears as a solid or as a threaded version which mimics the threads of the brand pulling together to become one.

Designed by Camille Jouarre at CI Studio

Included in Archive Selection 2017

Mel O'Rourke — Creative Director
Rachel Kerr — Photography

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