The 2015 DDF campaign continued our focus of reaching a wider audience by presenting it in a vibrant and visual way. The idea that informed the campaign was to capture the energy, physicality and movement of dance performance and also the ephemeral nature of it. A dance performance is hard to capture, which is what makes it exciting. The layered images give a sense of the dancers caught in time while also producing a dynamic and arresting series of images.

Designed by Scott Burnett, Brian Heffernan at Aad

Luca Trufarelli — Photographer

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