Design Partners Identity Programme (2012)

www.designpartners.com

After a period of strategic development Design Partners — an international multi-disciplinary product design consultancy commissioned to us design and implement a new identity programme across all their customer touchpoints.

We developed a simple geometric mark / monogram. It is applied consistently across a complete range of communications. A key part of the design strategy was to provide a flexible 'framework' to present design partners award winning work. This work is now introduced in context, products have a story, how end users experience them is as relevant and visible as the design process. By creating images of products in use the design partners story now has a final and important chapter.

The programme included:
— Mark & logotype
— Identity framework
— Stationery & customer facing documents
— Website & social media
— Presentation tools — physical and digital
— Brand guidelines

Designed by Brian Nolan, Paul McBride, Patrick Mullen at Detail. Design Studio

Included in Archive Selection 2012

Matthew Thompson — Photography

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