Dublin Fringe Festival (2013)

2013's theme was Citizen Fringe. It was about the importance of people in making a place what it is. With this in mind we wanted the campaign to feel less like it was trying to persuade. Our initial thought was to make it a gift, like a bunch of flowers. The flowers stuck but the concept evolved to include people, covered in floral patterns in front of a floral background. We loosely called the idea Riot of Summer. We continued the tension between hard and soft through the layouts using a large heavy serif typeface like a beautiful blunt tool.

Designed by Scott Burnett, Brian O’Tuama at Aad

Included in Archive Selection 2013

Philip White — Photographer

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