Neon has a long association with theatre and entertainment — Times Square since the 1920’s is a testament to this. It is evocative of performance and fun — this was particularly appropriate to reinforce the theme of the 2014 Dublin Theatre Festival.
The image of the festival brand in neon was used for all core communications. We developed a framework identity and a series of communication tools including brochure, posters, show programmes, advertising and website.
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