For the 2019 campaign for Dublin Theatre Festival, we expanded upon an existing identity framework to create a set of communication tools that could be used across any medium to promote the festival. This year, the foundation of our approach was a modular motion graphics piece, designed to adapt to any necessary screen format and split into sections used for promotion of the festival itself and the featured shows individually. The visual style of this piece, rooted in themes of movement and rhythm, then informed a wide range of applications including brochures, show programmes, posters, print and digital advertising, television ad and social media promotion.
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