We designed this poster for Curate & Design’s exhibition ‘Less But Better: The Design Ethos of Dieter Rams’. The poster ET66: 5,537 depicts one of the German industrial designer Dieter Rams’ most iconic products, which embodies his simple aesthetic and functional approach: the ET66 calculator. One of the most notable elements in the calculator is the replacement of the once-standard sliding on-off switch with circular, coloured buttons. We emphasised this innovation by depicting only three buttons within a black form. The approach echoes Rams’ own notion that good design incorporates as little design as possible, a message reinforced by the number which appears in the LCD display of the illustrated calculator: which reads as LESS when viewed upside down.
The poster has been added to the Department of Architecture and Design’s Permanent collection at The Art Institute of Chicago.
From WorkGroup and elsewhere