Evergreen have the best choice and knowledge of fruit and veg in Dublin city centre but the message just wasn’t getting across. The street they’re on has a lot of competition, supermarkets, convenience stores and fruit and veg stalls, and they were all talking the same language – loud, cheap, unnatural.
We helped them differentiate themselves with a simple identity framed in a natural way. The shop sign uses the unpainted wood to spell out the name. Brown paper bags and untreated cotton aprons provide a muted, natural base for oversized engravings of fruit and vegetables.
From Aad and elsewhere