Having created the Fish Shop brand in the past, we were asked to update their website to accommodate an additional location, with an alternative offering.
We designed a split screen layout to present both offerings simultaneously, allowing them to convey dual importance. This made sense, given their geographical proximity and customers’ ability to choose between the two.
Reduced clutter and a more streamlined appearance allow the user to find information with ease and fulfilled the client’s request to retain the simplicity of the original aesthetic.
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