Fringe 2012's core themes were playful protest and creative disruption.
We built on these by developing a set of functionless, fun and provocative roadsigns, taking these symbols of everyday compliance and turning them into creative interventions.
We also helped the Fringe reach a wider audience by printing less of their main programmes and investing some of the saving in producing an A2 format news-sheet. The format had a street level appeal and grouped the work into 4 accessible themes – Love, think, laugh, experience.
From Aad and elsewhere