Fund it is Five

Fund it is an all-island crowdfunding website for Ireland’s creative projects, giving everyone the power to help good ideas happen. As their fifth birthday approached, they wanted to think a little harder about their journey, and what makes Fund it truly special.

They commissioned us to create a series of 5 animated GIFs that would highlight and celebrate the 5 core things that make Fund it what it is today. These GIFs were shared widely on social media each day of the 5-day working week during which this significant milestone fell.