G-MAC by Kartel (2012)

Identity design and luxury brand book to launch the inaugural G-MAC by Kartel golfwear range by Northern Irish golfer Graeme McDowell. The book brings to life Graeme's journey as he worked closely with Kartel to create a premium clothing range designed by a golfer for golfers. The book was printed on Freelife Vellum with a metallic gold Pantone throughout and was case bound in purple binding cloth with a gold foil insignia on the cover. The primary photography was by New York based Collin Hughes and printing was by Hudson Killeen.

Designed by Stephen Kiernan, Paola Beas at Atomic

Included in Archive Selection 2012

Hudson Killeen — Printing
Collin Hughes — Photography

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