GreenEDGE Cycling, the parent company of Mitchelton-Scott Pro Cycling team, are building their global reach with a particular focus on the Chinese market. A key element of their approach is based on educating partner organisations and sponsors in China on the potential reach and impact of the sport of cycling.
We worked with the team to develop bespoke cycling calendars for potential partners, which formed a central talking point for meetings with key partners in China. The calendars needed to illustrate a large amount of information in a short, concise, impactful format, and needed to include a nod towards the team's Chinese focus.
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