Grubhub are America's largest online food ordering company with over 7 million users per month. They came to Wolff Olins for a new strategy around food (moving eating forward) and a complete brand identity overhaul that shifted them away from photos of burritos and cut out pizzas. Wolff Olins prototyped new food experiences, service designs, B2B relationships as well as a campaign that spread across the States in OOH, TV and in people's hands with an emoji keyboard.

Designed by Sue Murphy at Wolff Olins

Included in Archive Selection 2016

Lisa Smith — Creative Director
Erik Yang — Designer
John Provencher — Designer
Oli Thein — Designer
Jan Eumann — Design Director

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