Head Hunt International

2013

Designed by Patrick Horan at Freelance

Categories: Identity

Industry: Commercial

Tags: Illustration

Head Hunt International has been helping companies find the right people for almost 40 years, specializing in permanent, contract, and executive search positions on behalf of the world’s top employers. In order to maintain this brand identity, the overall tone and voice for the Head Hunt personality needs to be refined, concise and informative.

It was believed that Demeter goddess made crops grow each year; thus the first loaf of bread made from the annual harvest was offered to her. This Demeter Greek goddess head is used as a symbol of prosperity for this brand identity, which ties in to the growth of one’s career as they strive to succeed.

The icon is used to break up the two words to create a elegant emblem which can be simplified in it's application. Each sector logo is accompanied by it’s own colour system to guide the users through the many areas of the search site. The Demeter symbol can change in colour to identify sub areas, which helps it’s users in their search for their perfect job.