Hench is the home of progressive, strength biased fitness. Situated in Belfast City Center in a converted paper mill, I was initially approached to do an identity in the initiatory stages of a small startup with plans for expansion.

This has since grown rapidly into a much larger multi-disciplinary brand and business. I have been involved at all stages of its development as a brand, working on all aspects from – print | web | internal and external design | signage | art direction.

Designed by Killian Walsh

Simon Robinson — Photography

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