Hench is the home of progressive, strength biased fitness. Situated in Belfast City Center in a converted paper mill, I was initially approached to do an identity in the initiatory stages of a small startup with plans for expansion.
This has since grown rapidly into a much larger multi-disciplinary brand and business. I have been involved at all stages of its development as a brand, working on all aspects from – print | web | internal and external design | signage | art direction.
Simon Robinson — Photography