A visual language, designed for Leinster Rugby, to promote their matches and offerings across the 2018/19 season.
The system needed to be flexible to allow for a different look and feel across 10 regular season Pro14 games. Alongside these games two European fixtures and two premium games at the Aviva Stadium also required a unique look while fitting into the overall design system.
The system was also required to support their social media output over the season from player announcements, match day promotion, amateur and schools rugby as well as educational programmes.
From Atomic and elsewhere