DCU asked us to help make their digital learning platform more recognisable and uniquely identifiable. We undertook a naming process before deciding on loop which conveyed the connected and 'always on' nature of the platform. We developed a mark that expressed these ideas while also part a suite of marks for DCU's digital learning services. To help explain what loop does and how it works to new students both on and off campus we made a simple animation that illustrates how easy and helpful it is to use.

Designed by Scott Burnett, Brian O’Tuama at Aad

Alex Bradley — Animation

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