Makr Shakr
Designed by Ken Deegan at Pentagram
partner-in-charge: Eddie Opara
Designer: Frank LaRocca
Categories: Identity
Industry: Commercial
Makr Shakr was an installation at the Google I/O conference that used robotic barmen to mix drinks in approximately one googol (that’s 10 to the power of 100) different crowd-sourced combinations. Developed by the MIT Senseable City Lab in collaboration with the Coca-Cola Company and Bacardi Rum, the project featured an identity, web application and data visualization designed by Pentagram.
