Metropolis – Mother City (2015)

The word Metropolis is a Greek term and means 'The Mother City'. This was the brief for me&him&you to create a compelling campaign image and brand identity for the inaugural Metropolis event in Dublin. The balloon was intended as a maternal metaphor as an aspect of the female form, while the machine breathing life in to it, represented the city. This playful, abstract and minimal approach piqued general interest and curiosity for the new weekend event in the Capital.