Contego tasked us to develop a bold brand and communications that has the power to out-box major sports brands like Canterbury, Nike and Under Armour.
Based on the rigorously proven neurological protection the product provides, we developed the brand, N-Pro. The product name and logo design is visually striking, contemporary and professional, the tone of voice unapologetic and direct. From there we built an incredibly rich brand world that illustrates the technology and product benefits in a truly aspirational way.
From Dynamo and elsewhere