Poolbeg Urban Park (2011)

Poolbeg Urban Park is a vision for Dublin’s new centre for contemporary culture and recreation. Located on reclaimed land at the mouth of the Liffey in Dublin Bay, Poolbeg peninsula is a historic industrial area, famous for its iconic striped chimney stacks. The recent closure of the ESB thermal power plant and the unclear future for the site was a starting point in creating a vision for the regeneration of this no-man’s land. My project is an identity for Poolbeg Urban Park, which is a new functioning space for Dublin city meeting the needs of a wide public audience. This was inspired by numerous examples worldwide of industrial areas redeveloped as public amenities. Spaces were created for exhibitions, installations, sports facilities, artists’ studios, bars, cinema, an industrial museum and a green house. The modular customised typeface and logo mark is the main component of this identity and is omni-present: from supergraphics to secondary applications.