Rediscover The Joy of The Train

Publicis Dublin was approached by Iarnród Éireann to create a campaign that would encourage families to rediscover train travel as a source of excitement and wide-eyed joy. We wanted to create a nostalgic feel that looked back to the golden age of vintage travel posters, combining a mid-century illustration and typography style with scenes of today's typical passengers.

Later on, the series broadened to take in business travellers and seasonal variations.

Designed by James Kelleher at Publicis Dublin

Carol Lambert — Creative Direction, Art Direction
Neil Hanratty — Art Direction
The Red Dress — Illustration
Peter Dobbyn — Copy

More projects from Publicis Dublin

Related projects

From Publicis Dublin and elsewhere

Tags & Categories