RTÉ 2FM Brand Refresh (2015)


Image Now met with RTÉ 2FM to create a strategy and territory for the brand to own and live by daily. This strategic piece needed to make 2FM a viable brand in the marketplace and a top competitor amongst it’s peers.

Following this strategic piece, we created a refreshed identity for 2FM that gave the brand greater meaning and substance in-and-outside of radio. The goal was to develop 2FM as a ‘hub of nourishing information and entertainment’ and create a brand to entice all senses, not just sound. This new brand identity represents a shift towards a more modern and invigorated radio station.

Designed by Éanna O’Shea at Image Now

Included in Archive Selection 2015

David Torpey — Video and Motion
Marcus Swan — Digital & Web
Matthew Thompson — Photography

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