RTÉ St Patrick’s Weekend 2014 #PureIrish

www.rte.ie/pureirish/

#PureIrish campaign for RTÉ St Patrick's Weekend 2014 directing people to a broad range of RTÉ content at the heart of St. Patrick's Weekend Celebrations. The campaign rolled out across all of RTÉ's media platforms including News, Online, Digital and Radio.

Art Direction by Shane Delehunty. Illustration by Alan Dunne.

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