Safurex Identity 

The collaborative partnership between Engineering company Stamicarbon in the Netherlands and Steel manufacturer Sandvik in Sweden developed a family of high pressure stainless steel solutions, named Safurex. Our task was to create an identity system, suite of materials and an animation using the theme ‘Precision Resilience’ which was uncovered through a series of strategic sessions with both clients.

Having established the design brief of ‘Precision and Resilience’ our research led us to diamonds as a basis for all communication items. A logotype, display font, and sophisticated graphic language were designed to include all areas of the identity. Throughout this process we worked closely with the clients to develop a product system, adaptable materials booklet and set of cards. Finally, we created an animation for the product launch and celebration of Stamicarbon and Sandvik’s twenty five year partnership.

Designed by Bob Gray at Red&Grey

Paul Hughes — Strategy
Stephanie McDermott — Designer
Joshua Fanning — Designer
Jennifer Markham — Motion graphics

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