SAP Digital Transformation

2011

Designed by Amy McMahon at Clarke

Creative Director: Michael Clarke

Art Director: Joyce Chen

Designer: David Thorpe

Designer: Arielle Zoeller

Designer: Mike Davies

Categories: Website

Industry: Corporate

Website: sap.com/dmc/exp/4-ways-leaders-set-themselves-apart/index.html

We created an animated infographic webpage for SAP, so they could express the findings of their Digital Transformation Execuetive Study in a clear and engaging way. We focused on creating a central graphic that breaks down the four main sections of a digital mindset. The animation and video elements were also rolled out on social media to promote the study.