Searing Point

searingpoint.ie/

A new professional services company who are setting out to do things differently. They’re interested in a holistic and sustainable approach to doing and building business that focuses on strong relationships, honesty, solidity and foresight. They will seek out relationships with like-minded leaders from every industry type. The model is a constructive one built on always being financially, operationally and philosophically solid. This is how they will build their business and what they will help their clients do. To grow in a way that is responsible, sustainable and ultimately enjoyable.

We developed an identity and series of communication tools to help them state their intention and set themselves apart in what is a traditionally conservative industry. We helped them turn their ideas into a series of core principals which are then used across communications. We conceived the name Searing Point, a bright point in the future that they wish to help businesses get to. This was reflected in the logo, copy and use of a dull gold as their dominant colour. A series of icons were developed from the logos visual language to help them communicate their core concepts.

Designed by Scott Burnett, Kevin Horan at Aad

More projects from Aad

Related projects

From Aad and elsewhere

Tags & Categories