Selfa (2015)

Selfa is a new standing device which measures your individual body pressure and needs and recommends the right sleeping environment for you. The machine creates 3D visual of your body which rotates and moves on the display providing you with your tailored information and recommendations. We created the name, identity and all the interface elements. We also developed the body image visualisation aesthetics which balanced clarity of your body image with privacy. The machine is used as a tool in bedding stores and launched in China.

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