Sophie Hulme

www.sophiehulme.com

We worked very closely with Sophie and Natalie on this one, and their incredible rigour and sense of fun drove the project from the outset. Sophie's approach to design is both practical and personal and the site is heavily indebted to this. By merging a strong geometric grid with very soft pastel panels and light type we presented the sense of practicality while maintaining an inherent feel of luxury.

Designed by Patrick Mullen at Bureau for Visual Affairs

Included in Archive Selection 2015

Simon Piehl — Creative Director
Sophie Hulme — Project Director (SH)
Natalie Frost — Project Director (SH)

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