Swan ELT Identity

2014 Selection

Designed by Keith McGuinness at Red&Grey

Photography: Ros Kavanagh

Copywriting: Henrietta McKervey

Website Development: Practice & Theory

Categories: Printed Publication

Industry: Cultural

Tags: System

Swan English Language Training is a Dublin based school delivering quality courses, employment opportunities and social programmes to students from all around the world. We created a vibrant and colourful identity system for the school. The identity system includes diacritic patterns, a graphic language based on balance, colourful portraits and an adaptable language system. The language system is formed around the ability to play with the letters ELT, giving both students and staff the space to use and enjoy the identity for themselves.