The Ark Campaign (2013)

The Ark is a cultural centre for children. We worked with them on a campaign to launch their 2013 programme and connect their core communications throughout the year. The concept — Fill the head, fuel the mind — was to construct children's heads from a variety of objects that related to individual events. The heart of the campaign was a stop frame animation that shows the objects coming together on 6ft tall silhouettes. The final head images were used on the seasonal programme covers and we produced a series of head shaped scribble notes and pencils. The 6ft tall pin boards used in the shoot were also used in the Ark throughout the year.

Designed by Scott Burnett, Shane Delahunty, Rory Bradley, Brian O’Tuama at Aad

Included in Archive Selection 2013

Renate Henschke — Modelmaker
George Brennan — Music

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