We were engaged to create an identity for the already established Barber Shop. They were moving to new premises which gave them the opportunity to align their brand with their new business ambitions. The project developed into a full service approach where we created identity, signage, collateral, art installations alongside styling and sourcing for the interiors. We consciously eschewed the typical ‘Barber shop aesthetic’ in favour of custom typography, bold applications and an eclectic use of materials.
Since their relaunch, The Barber Shop has expanded their customer base and is enjoying a significant upturn in business.
More projects from TrueOutput:
From TrueOutput: and elsewhere