Too Into You

Too Into You is an initiative grounded in the unique insights and experience gained from Women’s Aid frontline support services to transform responses to young women experiencing dating abuse, unlike the non-specific programmes designed for working with young people that do not address how to recognise, respond and refer when this complex issue arises. The campaign has named the issue as ‘dating abuse’ and led to the change in law which sees people in ‘dating relationships’ protected by the Domestic Violence Act.

Designed by Amy Heffernan at Language

Adam May — Creative Director

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