Each year Dublin School of Creative Arts holds its Graduate Exhibition to show off the talent that the college has produced across its creative courses. ‘Uncover' was the Visual Identity for 2016s Exhibition.
The aim of the brand was to highlight the emerging talent from Dublin School of Creative Arts, whilst showing off the ever expanding DIT Grangegorman Campus.
In the identities design there is a sense that you are finding hidden gems rarely seen. This is represented through an open bind on the exhibition catalogue and die cut cover to expose the bright red inner page. This uncovering of the identity was further strengthened in the website design and invites, with animation used to reveal the exhibitions logo.
The campaign was implemented across a wide range of touch points that included the exhibition catalogue, website, billboards, adshels, digital invites, signage, wayfinding and promotional videos.
The identity was intended to intrigue and excite potential employers and exhibition attendees to uncover the newest creative talent Dublin School of Creative Arts has to offer.
Louise Reddy — Tutor/Project Management Adviser
Clare Bell — Tutor
Brenda Dermody — Tutor
Brenda Duggan — Tutor
Rob Farrelly — Tutor
John Walsh — Exhibition Co-Ordinator
Anthony Collins — Tutor
Gillian Buckley — Photographer