Wolfhound Identity

We’ve been working with Optica, Dublin’s best-loved optician, for a number of years and recently they asked us to design a new brand for their own range of glasses and sunglasses. As the first Irish designed eyewear collection this new brand promised to be very special indeed.

Working closely with Donal and Deirdre, we worked on a logo and the tone of voice to help launch this uniquely Irish eyewear collection. As the name spoke of the Irish heritage of the brand we gave the identity a sharp, contemporary look so it could comfortably sit alongside international eyewear brands and compete strongly against them.

More recently we’ve been working on print collateral, product packaging and an e-commerce website. Watch this space for lots more to come from this new label and check them out at Optica on Dawson Street.