The Challenge was connect with our clients on a highly personal level; showing how nostalgia and emotion can resonate in a meaningful way for people.
2018’s desk drop - a gift for clients - was a celebratory nod to personalised marketing, through the lens of the planet’s biggest sporting event - the World Cup.
Every four years, the World Cup ushers in a global wave of nostalgia. Even the most ardent critic of the beautiful game has at least one shared memory, of where they were and who they were with during the most iconic moments in their national sporting history.
From Epsilon and elsewhere