The concept for this identity was found in the company’s name. By highlighting ’via’ in Abrivia we could immediately connect to the client and candidate’s ambition of reaching their destination with ease. This idea was also extended into the logotype, short film and photography briefs and a language system. For example, Superior Business via Extensive Research. A second photography brief ‘professional warmth’ was also developed to highlight the company’s approachable interviewing technique. Finally, a graphic system was designed from the company values, allowing us to add another visual and conceptual layer.
This comprehensive identity system was initiated by uncovering Abrivia’s mission to engage new partnerships, redefine contemporary recruitment practices and secure candidate and client futures.
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