Ardkeen Quality Food Store is an independent food retailer based in Waterford City. Established in 1967, it’s locally owned and specialising in local and artisan foods.
Our brief was to implement our brand evolution work into their Barista Bar. The existing interiors would remain but a redesign of the cups, menus and information was required. The space sits inside the store, a busy hub for shoppers, locals, and passing trade. Derived from the main brand colour palette, we developed a bespoke colour palette for the barista Bar which we applied across all materials. The feature wall utilised the brand grid system, inspired from the aerial view of fields in the Irish landscape. This was hand painted on the wall and ties in with the coffee cup motif. The information boards expanded on their brand story of provenance.
From TrueOutput: and elsewhere