Research told the Aviva Stadium that generally the atmosphere in the build up to games on the streets and in pubs is great, but when people got into the tunnels and underpass of the stadium there was a huge loss of atmosphere. Our response was to allow fans relive the most iconic moments in Irish sporting history through the use of the words that now live in infamy. The walls were painstakingly hand painted using a selection of the iconic quotes. This quotes would not only navigate people to there seats in a more interesting and engaging way but also get the hairs on the back of the neck standing right before kick off.
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