To highlight Delta becoming the airline with the most international flights from Boston, we created a mobile souvenir shop stocked with unique items from different Bostons worldwide. Each item in the 'Boston to Boston Souvenir Shop' represented the characteristics of another Boston, such as wool scarves from Boston, Ireland, and Key lime pies from Boston Drive, Florida.
Visitors had the chance to purchase these unique items while learning the stories of the artisans, creators, and merchants behind them. All the proceeds from the items went back directly to the local artists. The truck was hand-painted, with a custom-fabricated interior and totes, pins, badges and signage designed for the three-day promotional event.
From Wieden + Kennedy and elsewhere