Last year one of our clients approached us with an interesting sideline project he and his wife were embarking on.
Between them they have an expertise in and a love of both film and coffee, so on discovering that an old cinema building in Carlingford was up for sale, they saw an irresistible opportunity to convert it into a boutique coffee roastery.
It was important to them that the finished product not appear too polished, they loved the gritty and graphic feel of film noir photography and commissioned a photographer friend, Ed Lovelace, to take some candid photographs of the site and their process in this style.
We were brought on board to generate a name for the concept, and create a brand, packaging and web presence. The identity was inspired by vintage cinema lightboxes, and the typestyle is clean and minimalist to compliment the graphic nature of the photography.
From Slater Design and elsewhere