Creatrix, run by Moe Coakley, is an event management company and creative consultancy. They believe events shouldn’t be deemed successful based on how logistically smooth they run but on the emotions they evoke within attendees. We developed a visual identity that aims to reflect these emotions in an abstract and ever-changing manner. This is underpinned by a typographic mark taking into account the original latin form of the word, meaning; a female founder.
From Post and elsewhere