Dansko

2011

Designed by Rachel Kerr and Camille Jouarre at CI Studio

Creative Director: Mel O'Rourke

Categories: Identity

Industry: Corporate

Dansko are Irish cheese and butter merchants who sell to the food business sector. The rebrand helped them stand out in a crowded market and to push the quality of Irish dairy produce to an international audience. The four dots added to the O of the logotype are a playful nod to cow’s udders and also represent the four members of the O’Neill family from where the Dansko name comes from.