DCU Office of Student Life approached us with a couple of tricky problems. The first was that they’re generally referred to as the Students’ Union or SU, but there are actually 3 organisations who share a space and have distinct remits. The second problem was not only did students not understand the differences and relationships between the 3 bodies they also had no idea where they were, what they stood for or how much they were involved in.
To help them answer these challenges we developed a flexible and fun identity system. At it’s core are simple typographic logos for each body that each use a system of interlocking blocks in different colourways. The visual language bursts into a much bolder, brighter version that they share to communicate about student life and leave students in no doubt as to where they are and how much they do on campus.
From Aad and elsewhere