Design West – Branding & Website (2017)

designwest.eu

The brainchild of Conor Clarke of Design Factory, Design West is an international summer design school located in the village of Letterfrack in Connemara, on the West Coast of Ireland. Participants get the opportunity to work with leading international designers from renowned studios across Europe.

We designed and built the website, which seeks to encourage international design graduates and practitioners to attend the school. The austere typographic approach seeks to appeal to young designers and allows the sizeable imagery to speak for itself. The RGB green was chosen as a contemporary nod to the Irish landscape. The hand drawn mark references Diamond Hill – the mountain peak which looms over the Letterfrack campus. The site utilises Javascript to deliver content with subtle fades and smooth movement.

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