Our strategy for our work with Dublin Dance Festival over the past 8 years has been to use multiple images over different outputs to give the sense of a vibrant festival. For the last 2 years, we've created original images of Irish dancers with photographer Luca Truffarelli, which we see as a celebration of local talent on what is an international platform.
Dublin Dance Festival turned 10 this year and, as such, wanted a campaign that was about celebration. Our approach was to capture dancers in a sea of streamers, to create a suite of vibrant images to be used across communications, from our 4 brochure covers to billboards and bus sides.
From Aad and elsewhere