The studio created a brand immersion experience for staff as part of the largest rebrand in Ireland for over 15 years, as eircom changed to eir. The challenge was to create a positive engagement between the new brand and employees, as well as outline the journey of change that had taken place over 90 years – from P+T to Telecom Eireann, through eircom and into the future with eir.
We scripted, designed, shot, animated, edited and planned a 17 minute video and introduction sequence that was projected in an immersive 26m long, three-screen environment across multiple office locations. Over 5,000 staff were introduced to the new brand over a 10 day period and the experience was so popular that an edited version was presented at the press launch.
NB – Due to the sensitive nature and licensing of content the full version of the video is not available for public viewing. A edited version of the video can be found here – https://vimeo.com/153932235 – please note that the aspect ratio is set to the original three-screen configuration.
From Image Now and elsewhere