We worked with the masters of the Coombe and Rotunda hospitals to create a new kind of antenatal service. We conducted extensive research to define a patient centric service and named it Evie. We looked at every touchpoint to create a brand that communicated with genuine warmth and imparted information in as accessible a manner as possible. We defined their proposition as 'Preperation for life' we are not simply preparing for a new baby, but for a new life for everyone.
From Alkamee and elsewhere